Marketing Guru Jack Trout on pursuing the simple approach to success:

Trying harder, believing in yourself, walking on fire, and saying, ‘yes I can’ are not steps up the ladder of success. The surprising truth is that success does not spring from anything inside yourself at all. Success is something given to you by others.

When you focus on yourself, you haveonly one ticket on he race. By expanding your horizon to include others, you greatly incree the odds in your favor. In other words, success is finding a horse to ride. And you only find tha horse when you shrug off your preoccupation with your inner self—when you open your mind to the outside world, when you search for success outside of yourself. The good news is, success is all around you.

Source: The Power of Simplicity by Jack Trout with Steve Rivkin

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