Virgin Group mogul Richard Branson takes risks and, when his ideas don’t work out, he still relishes having fun in being willing to try new things. From his New York Times interview,

The businesses that we’ve been successful at are the ones where we have made a radical difference in people’s lives. The businesses that have not been as successful have been the ones where it was fun doing it, but we weren’t really changing anything.

When Coke came down like a ton of bricks on Virgin Cola, we had a fun brand, but they could squash us. When British Airways came down with a ton of bricks on Virgin Atlantic, we were so much better than they were. The public stuck with us and were loyal to us, despite the fact that we only had one plane against their 300 planes. Thirty-five years later, Virgin Atlantic is still going strong.