Entrepreneur and investor David Sacks comments on how to communicate during a crisis,

People don’t want “happy talk” from leaders—invocations to stay calm, dismissals of the seriousness of the problem, empty reassurances that things would get better. What people wanted was “hard talk”—a recognition of the problem and tangible steps to fight it. When people get Happy Talk instead of Hard Talk, it doesn’t reassure them. In fact, it does the opposite: It causes them to question the credibility of their leaders, which heightens their anxiety and makes them feel rudderless.

Leave a Reply

Your email address will not be published. Required fields are marked *