Scott Galloway, Professor of Marketing at NYU Stern School of Business, comments about how much we depend on Google in an Esquire article on how Google, Apple, Facebook, and Amazon dominate our daily lives unline any other in human history:

As Western nations become wealthier, organized religion plays a smaller role in our lives. But the void between questions and answers remains, creating an opportunity. [So] we look to Google as our immediate, all-knowing oracle of answers from trivial to profound. Google is our modern-day god. If you have a smartphone or internet connection, your prayers will always be answered. Think back on every fear, every hope, every desire you’ve confessed to Google’s search box. Is there any entity you’ve trusted more with your secrets? Does anybody know you better than Google?

Read: Scott Galloway’s The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

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