In the bestselling The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, New York University-academic and business analyst Scott Galloway offers a amendment to the cliched follow-your-passion career advice:

Don’t follow your passion, follow your talent. Determine what you are good at (early), and commit to becoming great at it. You don’t have to love it, just don’t hate it. If practice takes you from good to great, the recognition and compensation you will command will make you start to love it. And, ultimately, you will be able to shape your career and your specialty to focus on the aspects you enjoy the most. And if not-make good money and then go follow your passion. No kid dreams of being a tax accountant. However, the best tax accountants on the planet fly first class and marry people better looking than themselves-both things they are likely to be passionate about.

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