Sebastian Herrera of The Wall Street Journal observes Amazon’s cost-cutting and customer satisfaction strategy: reducing packaging on millions of deliveries and leveraging its expanded pandemic warehouse network to minimize handling:

The change represents the next frontier in the tech giant’s overhaul of its delivery processes, one Chief Executive Andy Jassy hopes will appeal to customers who are put off by the volume of Amazon-branded boxes they receive and discard every week.

The company in the past year revamped its logistics network, enabling faster and more efficient deliveries. Eliminating or reducing packaging has become increasingly important for the company to maintain its dominance, reduce costs and reach its goals related to its climate impact. While Amazon is losing some branding power from cutting back on its signature brown boxes, it is betting that the elimination of extra packaging will create goodwill with its customers, many of whom, it said, have asked the company for such changes.